How BDO Is Driving Engagement at Summit NA with Golf Simulator, Booth Experiences
In this Community Summit North America update, Giuseppe Ianni, VP, Community Director, Attendees & Activations, welcomes Jay Greene, Principal, Enterprise Business Applications, BDO, to discuss the Golf Simulator at Summit NA 2025, an activation that BDO is sponsoring.
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Key Takeaways
- Interactive experience: Jay emphasized BDO’s strategy to enhance client engagement by leveraging the Golf Simulator and other interactive experiences at events. “That’s really what we’re trying to drive out of this, is clients that need help and how we can help them… that’s really our mantra for this entire event,” he notes.
- Engagement: The Golf Simulator and the BDO’s booth serve distinct but complementary purposes at the event, explains Jay. The Golf Simulator acts as an icebreaker to initiate conversations, while the booth is designed to showcase BDO’s offerings and address client needs.
- Marketing, social strategy: BDO is leveraging its sponsorship status and the Golf Simulator to attract attendees and spark conversations at the event. The company’s marketing strategy includes social media outreach, interactive booth elements like snacks, and encouraging attendees to share their experiences online to boost engagement and facilitate follow-ups.
- Enhanced interactions: Jay explains that simple booth elements like snacks and branded giveaways are effective methods to attract attendees and initiate conversations. These interactions are designed to build engagement and help attendees learn about BDO’s offerings and how the team can support their business needs. Find BDO at Booth #1921 and stop by the Golf Simulator at Booth #301.
