How DQ Global Intends to Spread Brand Awareness Through Arcade Booth at Summit NA
In this Community Summit North America update, Giuseppe Ianni, VP, Community Director, Attendees & Activations, welcomes Conor Doyle, Head of Sales, DQ Global, to discuss how DQ Global intends to spread brand awareness through sponsoring the Arcade activation at Community Summit NA 2025.
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Key Takeaways
- Cultivating an atmosphere: Conor expressed DQ Global’s enthusiasm for trying something new this year, highlighting the Arcade booth and nostalgic games as a fun way to create a relaxed atmosphere for diverse groups at the conference. DQ Global was “already thinking about doing something different on the booth” to make it more inviting and spark conversations, and sponsoring the Arcade Booth helps create a relaxed, welcoming environment that breaks down barriers.
- Summit NA theme: When talking about DQ Global, Conor compares its role in data quality to that of a dentist —removing pain and decay from CRM databases — while embracing the theme at the booth with props like toothbrushes and lab coats to make the experience fun and engaging.
- DQ Global’s goals: Brand awareness and relationship-building are key goals for DQ Global at the Arcade booth, noting that the activation aims to foster fun and meaningful conversations, especially with returning attendees, through community engagement and long-term support.
- Creating memorable experiences: It’s always exciting to try something new at events, and Conor emphasized the importance of standing out and engaging attendees by “iterating, doing something different, and really engaging” to create a memorable experience.
- Summit NA session: Conor will be leading a session at Summit NA on Wednesday, October 22, from 3-4 PM titled “3 Proven Ways to Reduce Microsoft Dynamics 365 Storage Costs,” and encourages attendees to join.
