Summit Launchpad: PayTrace’s Mary Miller Details New AR Solution for Business Central, Insights on Customers and Partners
In this “Summit Launchpad” interview, recorded while on location at Community Summit North America 2024, Jason Gumpert, Editor, MSDynamicsWorld.com, is joined by Mary Miller, Marketing Director, PayTrace. Miller gives insights into common themes that both customers and partners expressed while attending Community Summit NA, shares details of the company’s new offerings, and what people get wrong about the Microsoft Biz Apps community.
Key Takeaways
- Overview: Miller has been part of the community for a long time, starting as a Dynamics GP user. She values the strong relationships and partnerships within the community, which she describes as feeling like family, making her excited to attend Summit NA 2024. She adds that the excitement is palpable with the continuous growth of cloud and AI-driven solutions, especially those integrating with Business Central.
- What customers are saying: PayTrace, a company with 20 years of experience in B2B payments, started as a payment gateway and expanded into merchant services. It is now introducing Trace AR for Business Central, an AR automation solution to streamline the order-to-cash process. Customers appreciate working with trusted vendors and are excited about the embedded solutions and existing partnerships, she notes.
- What partners are saying: Partners prioritize building deeper relationships and aligning business strategies rather than seeking numerous new solutions. They prefer working with a few trusted ISV solution providers to offer comprehensive solutions tailored to customer needs.
- Misunderstandings about the Biz Apps community: Rather than over-emphasizing the latest technologies and their surrounding “hype,” Miller explains that it’s important to educate yourself on available solutions and adopt those that best fit your business needs. Work with your partner to align your strategy with the right technology, selecting only the necessary components to support your goals.
