RUX Software’s Creative Engagement, Community Connections Through Arcade Booth At Summit NA
In this Community Summit North America update, Giuseppe Ianni, VP, Community Director, Attendees & Activations, is joined by Ben Cole, Strategic Sales Executive, RUX Software, and Natalie Lemke, Co-Founder and CEO, RUX Software. The group discusses RUX Software’s decision to sponsor the Arcade Booth at Summit NA 2025, as it aligns with the company’s rebrand and recent acquisition.
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Key Takeaways
- Alternate ways to engage attendees: Lemke notes that the team is excited to participate at a higher level this year. With the launch of RUX Software and the acquisitions of Open Door Technology and ERP Connect Consulting, the timing felt perfect to make a “splash” at the event. As such, the company chose to sponsor the Arcade as a creative way to engage attendees.
- Fostering strong relationships: The most meaningful conversations at Community Summit often happen in informal settings like this one, notes Cole, where attendees can relax and build genuine relationships. Opportunities like this are especially valuable for fostering strong partnerships with both customers and partners beyond just discussing products or services.
- Approach to engagement: While the team will have Lego Pacman-themed giveaways at their booth #834, Cole explains RUX Software’s holistic approach to conference engagement. From booth visits to Arcade (Booth #2120) activations, tracking both new leads and existing relationships, and focusing on educating attendees about their products and team rather than pushing hard sales, the team is hopeful that general interest leads to future collaboration.
- Two-pronged strategy: The team will be intentional in staffing their booth with experts ready to provide live product demos and creating space that balances casual networking with focused engagement, ensuring attendees can ask questions and see the product in action whenever needed. Additionally, this will be complemented by the engagement from the Arcade.
