In this Community Summit North America 2022 moment, Ryan Pennett, Vice President of Business Development, QWARE, discusses the importance of data quality.
00:57 – Data must be updated and accurate in the system – old contact should be removed. Consistency across all of the systems is crucial.
01:14 – Duplicate data in a system may be a challenge, but it is conquerable. Duplicate data in a system that uses automation can become challenging because certain marketing tools will send multiple emails to the same contact. This can also be costly.