MVP Insights: Marie Wiese on Benefits of Copilot for CRMs, Understanding Your Buyer
In this episode of the MVP Insights podcast, Microsoft MVP Marie Wiese, CEO, Marketing CoPilot, joins John Siefert to talk about using Copilot to optimize CRM usage as well as the importance of understanding your buyer.
Key Takeaways:
- Productivity and efficiency: Wiese highlights what she’s been most excited about lately. In addition to more use cases, Wiese notes, “We’re starting to see a lot more productivity and efficiency getting generated with Copilot.” As more AI products are released, people are deciding which ones they want to use and how they want to use them.
- CRM use cases: With over 30 years of working in the tech sector, Wiese has witnessed many CRMs come and go. She acknowledges how a major problem with a CRM is that people don’t use it or don’t have a process for entering data correctly. With Copilot, she’s seeing “some of that mundane task-related stuff…so much simpler and easier to capture notes to put them in the CRM. Some of the products coming with Copilot are “really reinventing the way we do sales and marketing…Now is really the moment to embrace things.”
- Know your buyer: Regardless of what department you’re in, Wiese recommends having a very clear understanding of your buyer — know how they buy and what steps they take in making decisions. “Everything you implement, from a technology perspective, is going to be way easier,” she emphasizes. When making any technology decision, evaluate how it will benefit the buyer journey. “Your company’s going to be wildly successful because you understand how that process needs to work, regardless of what you sell.”
- Community Summit NA: After participating in the AI Agent & Copilot Summit this past March in San Diego, Wiese will also be part of Community Summit North America 2025 in Orlando, Florida from October 19-23.
Stream the audio version of this episode here:
