HSO Showcases the Future of Intelligent Business

NEW YORK, N.Y. — August 11, 2026 — As artificial intelligence becomes more accessible, organizations are entering a new phase of transformation: one where competitive advantage is defined less by access to technology and more by how effectively it is applied to solve business challenges and create measurable value.

HSO, a leading global business transformation partner and Microsoft solutions integrator, believes the organizations that will lead in the years ahead will be those that successfully combine AI, data, business processes, industry expertise, and organizational readiness to improve performance and accelerate growth.

Across industries, organizations are moving beyond AI experimentation and isolated pilots to focus on enterprise-wide adoption. The questions business leaders are asking have evolved from “Should we use AI?” to “How do we apply AI in ways that improve decision-making, modernize operations, empower employees, and create measurable business impact?”

Customers are increasingly seeking guidance on where AI can create the greatest value, how to prepare their data, how to modernize business processes, and how to scale AI responsibly across the enterprise. As AI capabilities continue to mature, organizations are recognizing that technology alone does not create transformation. Lasting impact requires trusted data, governance, operational readiness, adoption, and deep industry knowledge.

“What excites me most right now is that organizations are moving beyond asking whether they should use AI and are now focused on how to apply it to solve real business problems,” said Jonathan Summers, President & Managing Director of HSO US. “That’s where HSO can help.”

HSO is also helping redefine how consulting and technology delivery are conducted in the AI era. The company has embedded AI throughout its delivery lifecycle, accelerating activities such as discovery, solution design, testing, documentation, training, and value realization. By combining human expertise with AI-enabled delivery approaches, HSO helps clients move faster while maintaining consistency, quality, and alignment with business objectives.

“We don’t see AI as just another service offering,” Summers said. “We see it as part of how modern consulting should be delivered.”

At the same time, HSO continues to invest in industry-specific solutions, accelerators, and advisory services designed to help clients realize value faster. Drawing on expertise across manufacturing, financial services, professional services, retail, public sector, and other industries, HSO helps organizations apply proven ideas, processes, and innovations to solve complex business challenges.

“AI itself is rapidly becoming available to everyone,” Summers said. “The organizations that will lead in the years ahead won’t be differentiated by access to AI. They’ll be differentiated by how effectively they combine AI with their data, processes, people, and industry expertise to solve business challenges and create value. Our focus is helping customers make that transition — from experimentation to enterprise-scale impact.”

As organizations navigate the next wave of transformation, HSO remains focused on helping clients move from possibility to execution. By connecting AI, data, business applications, advisory expertise, and proven delivery approaches, HSO is enabling organizations to make better decisions, improve operational performance, accelerate innovation, and create lasting competitive advantage.

HSO will return to Community Summit NA 2026 as a Platinum Sponsor, bringing one of its largest educational presences to date. Through 10 sessions and conversations focused on AI, Dynamics 365, data strategy, and industry transformation, HSO’s goal is simple: help attendees leave with practical ideas and actionable next steps—not just inspiration.

Attendees can find HSO at Booth #1018 throughout the week, where they are encouraged to bring a business challenge, AI question, or Microsoft technology problem directly to HSO experts. With 20 team members onsite, HSO will offer access to specialists who understand both the technology and the business challenges behind it, helping attendees leave with a clearer path forward and a stronger vision for how to create measurable value from their Microsoft investments.

About HSO

HSO is a leading global business and AI transformation partner with deep Industry and Microsoft technology expertise. As the largest independent Microsoft Dynamics partner globally, HSO delivers enterprise-grade services across ERP, CRM, Power Platform, Azure, Data, and AI. Founded in 1987, HSO supports more than 1,400 customers in over 30 countries. The company is a member of Microsoft’s elite Inner Circle and operates across North America, Europe, and APAC.