Securing B2B Payment Processes with PayTrace

In part 2 of episode 29 of “Inside Dynamics Communities,” Ryan Gonzales, Senior Sales Director of Dynamics Communities and Summit NA, and Pam Misialek, Community Director of Dynamics Communities and Summit NA, host Mary Miller, Marketing Director, PayTrace, and Greg Castro, President, PayTrace.

In this episode, the group discusses how PayTrace helps reduce business complexities, PayTrace’s differentiation, and what to expect from PayTrace at Community Summit North America 2023.

This episode is sponsored by Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem, taking place Oct. 15-20, 2023, in Charlotte, North Carolina. Register today to connect with thousands of users across the Microsoft business applications ecosystem at the for user, by user event.

Highlights

01:06 — PayTrace is committed to helping users grow their businesses and accelerate cash flow by working with partners and ISVs in the Dynamics community.

“Once people start accepting credit cards, and really focus on B2B payments, they just see a ton of efficiency. They solve a lot of the challenges related to those manual processes,” notes Mary.

02:44 — Working with partners and ISVs, PayTrace helps to differentiate itself by enhancing the technology that’s already available to users.

“We provide a ton of efficiencies that they don’t have to worry about,” adds Greg.

05:24 — Greg expands on the level of trust that is shared between PayTrace and its partners. Part of the team at PayTrace focuses exclusively on partners — they work to bring those partners on board and make sure that PayTrace is delivering the right technology, services, and onboarding experiences that they need. Garnering that trust, the partner then “leverages that trust” with their customers.

07:11 — PayTrace considers itself a B2B company because it helps businesses sell to other businesses. As such, PayTrace has experience in reducing complexities for businesses, which is “a lot of the muscle” that PayTrace brings forth.

“We couple that with great software and with great delivery from the VAR communities, and now you can really start to see the differentiation.”

09:55 — From a user perspective, the security of B2B payment processes is also critical, notes Mary. Users are looking to work with someone who they know they can trust and who is going to “check” all those security and compliance boxes.

“I think the simplicity of bringing everything into one view is really important for the user as well.”

13:05 — PayTrace will be at Booth #2203 on the Expo Floor at Community Summit North America 2023. Additionally, Mary will be co-presenting a session, “3 Tips to Take More (Payments) and Make More (Money), on Thursday, Oct. 19.