How Boyer Plans for End User Connections With Axe Throwing at Summit NA
In this Community Summit North America update, Giuseppe Ianni, VP, Community Director, Attendees & Activations, hosts Addie Rodman, VP of Marketing, Boyer & Associates, to talk about the Axe Throwing experience, sponsored by Boyer, at Community Summit North America.
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Key Takeaways
- A new booth approach: Boyer decided to host the Axe Throwing experience at Booth #2333. The company has attended Community Summit before. With this being its first year with a booth, and many of its end users being there, the Boyer wanted to provide a space to really connect. After meeting with the Community Summit team and hearing about the opportunity to sponsor the Axe Throwing experience, this was the answer to what they had been looking for.
- Alignment: This experience has aligned with some of Boyer’s business strategies and expansions this year. It has expanded its services into Canada, for instance. “What do you think of when you think of Canada? You think of lumberjacks, you think of flannel…maple syrup…,” Addie suggests, making a connection to the booth. “We’ve got the lumberjack outfits planned, we’re coming in full force.”
- Optimizing the activity: To best connect with end users, the Boyer team is identifying unique ways to incorporate competitions — like on-prem vs. cloud or Business Central vs. F/SCM. They will also be doing giveaways for those who participate. Ultimately, it will provide a space for attendees to have some downtime in the midst of the conference.
