MVP Insights: Shannon Mullins Reflects on Community Summit NA 2026

In this episode of the MVP Insights Podcast, Giuseppe Ianni is joined by Shannon Mullins, CEO, A BC Company, Microsoft MVP. The two reflect on Community Summit North America 2026 and the community-building that occurred in Nashville.
Key Takeaways
- Event impressions: Reflecting on Summit NA 2026 in Nashville, TN, Mullins expressed that the event was successful, with high attendance, booths, partners, sessions, and community involvement. “Overall, I think it was a very successful event. We had a lot of good feedback from our customers and prospects that were at the event.”
- Client involvement: At the event, Mullins and her team focusedĀ onĀ helpingĀ customersĀ andĀ prospectsĀ maximizeĀ theirĀ event experienceĀ byĀ recommendingĀ relevantĀ sessions,Ā matchingĀ themĀ withĀ vendorsĀ suitedĀ toĀ theirĀ needs,Ā andĀ providingĀ personalizedĀ guidanceĀ throughoutĀ theĀ event.
- Community engagement: Mullins reflects on the third annual “BC Bash,” which had nearly 1,200 people registered and was supported by many sponsors. Planning for Community Summit NA 2027 is already underway.