Competing In A Complex World of Tax and Marketplaces

The pandemic reshaped the way companies stay competitive and still offer quality goods and services. Many companies, small and large, turned to marketplaces to expand their business when brick-and-mortar locations were closed. As a result, tax, regulations, and compliance became more complex as these goods and services were crossing state and country lines.

Many of these topics and more are covered as I chat with Greg Chapman, Senior Vice President at Avalara, in this DAC News Desk segment for Dynamic Communities and Acceleration Economy Media.

Highlights:

01:11: Greg Chapman shares the journey that led him to Avalara. He also outlines the growth of Avalara and its expansion into compliance. This growth has allowed Avalara to address the needs of companies small and large, and the complexities of domestic and international transactions.

03:54: Tax is not just a big company problem. The risks and complexities are different, but the challenges remain. Greg highlights Avalara’s acquisition of Davo and Transaction Tax Resources, Inc. that helps emerging small businesses automate the daily and ongoing requirements for sales tax.

05:18: As organizations scale the layers of complexity increase. And with the growth of e-commerce reliance, companies are faced with more challenges to stay compliant.

06:32: The market has shifted over the past several months due to the impact of the pandemic. Also, on July 1, 2021, the European Union will roll out the Digital Green Certificate, or “Green Channel”, meant to fast-track quick and easy customs clearance.

08:28: Companies increased their use of marketplaces to compete in the accelerated economy. This offered them a chance to provide goods and services in regions they didn’t reach before.

11:31: The shift of the Office of the CFO to a more strategic focus allows finance to play a more critical role in the future of organizations. 

13:05: Avalara has positioned itself to offer businesses large and small, the ability to engage with them where they are and how they want to be engaged.

13:58: People still play a key role even as solutions become more automated. People + Technology = Business Transformation

14:47: Companies can use Avalara however they want to engage such as enterprise suite systems, AI technologies, partner solutions, big commerce, or complex transactional tax.

To learn more about Avalara and its services and products, book a demo or request a discovery call today.