Summit Launchpad: Leapwork’s Mike Anand on Inspiring Customer-First Software Development, AI-Driven Test Automation

In this “Summit Launchpad” interview, recorded while on location at Community Summit North America 2024, Jason Gumpert, Editor, MSDynamicsWorld.com, welcomes Mike Anand, Chief Marketing Officer, Leapwork. The two discuss key impressions from the event — from Microsoft, partners, and customers — and how Leapwork’s solutions address customer pain points. Further, Anand gives a preview of what’s ahead for Leapwork with its product launches in 2025.

Key Takeaways

• Overview: As the Chief Marketing Officer of Leapwork, Anand explains that his role is to define the company’s go-to-market strategy, driven by its mission to inspire customer-first software development. Leapwork enables customers with its no-code, visual test automation solution. Attending the Community Summit North America helps Leapwork understand and engage with leaders and users at the forefront of digital transformation and innovation, he notes.
• Impressions from Microsoft: Microsoft’s vision to integrate AI across its product ecosystem is bold and inspiring, aiming to revolutionize software development by building, running, and scaling processes that drive competitive advantage and better customer outcomes. In the realm of test automation, the focus is on self-healing and autonomous testing, minimizing human interaction and enhancing efficiency.
• Customer pain points: Anand explains that many of Leapwork’s customers face challenges with the complexity of their IT landscape and the volume of new code and software, striving to be predictive rather than reactive. Leapwork recently published an AI report based on interviews with 400 customers, highlighting their views on AI deployment and testing, which he recommends reading to understand these new frontiers.
• Role of partners: Partners are crucial in helping customers become digital enterprises, especially in testing and developing a test automation strategy. Their strong relationships and trust with customers, along with collaboration with Microsoft, ensure the success of the entire ecosystem.
• Looking ahead: The next 12 months hold incredible potential for Leapwork’s innovation in product launches, particularly with the impact of AI on business processes and customer journeys. Leapwork’s mission is to help customers understand and implement test automation strategies, now enhanced with AI blocks for faster automation, moving towards self-healing and autonomous testing.