How ExFlow by Signup Software Delivers Automation Benefits, Signup Software at Community Summit

In episode 30 of “Inside Dynamics Communities,” John Siefert, CEO, Dynamics Communities and Summit NA hosts Signup Software executives Laura Daley and Olof Hedin. The three discuss Signup Software’s product Exflow, how Signup Software helps companies achieve digital transformation, and the company’s presence at Community Summit North America 2023.

This episode is sponsored by Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem, taking place Oct. 15-20, 2023, in Charlotte, North Carolina. Register today to connect with thousands of users across the Microsoft business applications ecosystem at the for user, by user event.


01:22 — SignUp Software’s ExFlow product serves as a pivotal tool for achieving a significant level of automation, suggests Hedin. Operating within the CFO’s domain, SignUp Software specializes in financial process automation, integrating seamlessly with Business Central and Dynamics 365 for Finance and Operations. As an independent software vendor (ISV) solution, ExFlow delivers unparalleled speed and efficiency in automation, often yielding an impressive ROI within just three months for customers

02:32 — A critical priority for Community Summit North America 2023 attendees is automation. Daley defines Signup Software’s “critical key entry points” are what the company refers to as the “three C’s” — cost, compliance, and control.

04:29 — Signup Software is a “strong” Microsoft partner and its offerings are unique because they are embedded inside of Dynamics 365. Furthermore, SignUp Software’s products stand out for their seamless implementation, out-of-the-box convenience, and straightforward deployment process. “It’s going to free up their time to work on more business strategic plays within their organization. They see an immediate ROI as they continue to use that automation feature, too.”

07:22 — Signup Software customers come from diverse sectors, including non-profits, amusement parks, sports, the automotive industry, and retail. Two of Signup Software’s customers will be joining the company at Community Summit North America 2023, the Houston Texans and Mattress Firm.

10:25 — During Community Summit 2023, both the Houston Texans and Mattress Firm will participate in the Keynote. Executives from the Houston Texans will break down what it has done within the context of Business Central and with ExFlow, and Mattress Firm will discuss its work within the context of Dynamics 365 for Finance and Operations.

11:31 — If you’re looking to connect with the team at Signup Software during Community Summit North America 2023, you can find them at Booth #827 on the Expo Floor.

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