Biz Apps Partner Podcast: Ben Reid Discusses Unique Opportunities for Biz Apps Partner Marketing Workshop Attendees
Welcome to the “Biz Apps Partner Podcast,” a weekly video series designed to decentralize intelligence about how partners can scale their Microsoft practice by having short, to the point discussions with Microsoft leaders in product, engineering, marketing, partner management, programs, and more.
In episode 30, John Siefert welcomes Ben Reid, Microsoft Partner Accelerator Program Manager, Ciellos, to discuss a unique opportunity available for the attendees of the Biz Apps Partner Marketing Workshop, taking place from 12-6 PM on Sunday, October 13.
This episode is brought to you by the Biz Apps Partner Summit, taking place July 23-24, 2025 in Seattle, Washington.
Key Takeaways
- Help for partners: At the Biz Apps Partner Marketing Workshop, Ben will be at a “help desk” for partners and those involved with Microsoft’s Partner Center which is a valuable opportunity for the community to get support without the hassle of submitting support tickets or paying for input. Ben will be at the help desk during the entirety of the Biz Apps Partner Marketing Workshop, which takes place from 12-6 PM on Sunday, October 13, in San Antonio, Texas.
- Come with questions: There are common questions from both ISVs and SIs about using Partner Center for tasks like publishing on AppSource, engaging in co-sell plays, and managing leads. Basic configuration and functional questions, such as setting permissions and pipeline management, are also frequently asked. While ISVs focus on making and selling software, SIs have more complex and multifaceted operations within Partner Center. Ben encourages attendees to come prepared with questions.
- What to expect: Partners should bring their computers and be ready to log into the Partner Center for a hands-on experience and expect to cover topics like partner capability scores and reporting.
Stream the audio version of this episode here:
