The imperative to digitize remains top of mind for both B2B and B2C organizations, and many are looking to sell online for the first time. Others are planning to reinvest in e-commerce to remain competitive, keep pace with consumer demand, and drive more business. But what do all these organizations have in common? They are at a critical crossroads: choosing between an in-house e-commerce build or outsourcing to an e-commerce solution provider.
The wrong approach to e-commerce can hugely impact the complexity, maintenance difficulty, and profitability of their e-commerce. And it seems that across industries and business sizes, organizations are taking a variety of approaches based on what fits their needs.