West Music Company CEO on Transitioning to Business Central

In this Community Summit North America 2022 News Desk, Ryan West, CEO, West Music Company, and Aaron Back, VP/Principal Analyst, Acceleration Economy Analyst Network, discuss West’s company and its use of Microsoft Dynamics applications.


00:25 – Ryan West is the President and owner of West Music Company, a third-generation music retailer based in Iowa, which has been in business for 81 years. The company’s primary focus is on the retail experience with e-commerce and distribution. West Music Company sells instruments, and its national business focuses on pre-kindergarten through eighth-grade music.

01:58 – Where is West Music Company on its journey of using Microsoft products and applications?

02:14 – For 17 years, West Music Company has been using Dynamics 365 BC/NAV. West is attending Community Summit North America 2022 because the company is ready to take the next step and transition to Business Central. For West, the experience of connecting with other people that are “in the same shoes” in their journey has been wonderful.

04:19 – Community Summit North America 2022 is West’s second time attending Summit. He says he returned for Geoff Able’s sessions who “always does a fantastic job” sharing inspiring and practical work.

06:10 – What is West taking back to his company post-Summit?

06:22 – After having just gone live with the company’s CRM application, West found that some of his ideas were validated and introduced new lines of thought for best practices. Additionally, he became more informed on making the transition from Navision to Business Central.

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