Biz Apps Partner Podcast: Giuseppe Ianni on Driving Engagement for Partners, Customers

Welcome to the “Biz Apps Partner Podcast,” a weekly video series designed to decentralize intelligence about how partners can scale their Microsoft practice by having short, to the point discussions with Microsoft leaders in product, engineering, marketing, partner management, programs, and more.

In episode 31, John Siefert welcomes Giuseppe Ianni, VP, Community Director, Attendees and Activations, Dynamics Communities, to discuss his new role, in which he aims to bring partners and customers together to gain knowledge and understanding through various experiences. The two also emphasize the importance of continuous engagement throughout the year to drive customer and partner success.

This episode is brought to you by the Biz Apps Partner Summit, taking place July 23-24, 2025 in Seattle, Washington.

Key Takeaways

• Introduction: Giuseppe has been part of this community for about 18 years, starting right out of college. He explains he’s always been passionate about delivering solutions to end users and building relationships with partners and their customers to leverage technology for business development. Over the years, he’s worked with various organizations in the Dynamics space and other ERPs, and continues to be drawn back to this community because of his passion for technology and the people involved.
• Community Director overview: His new role, VP, Community Director, is about bringing people together to gain knowledge and understanding through various experiences, he adds. By fostering curiosity and focusing on business needs, users and partners can build effective processes and achieve desired outcomes, which is the approach he’s bringing to this role and interactions with the community.
• Bridging gaps in the community: John and Giuseppe discuss an initiative that encourages partners of Community Summit NA to make the most of their investments by bringing their customers. The most critical part of the initiative is bringing people together to share experiences, as 99.9% of education is learned through others rather than self-learning, notes Giuseppe. By leveraging communication among customers, partners, and Dynamic Communities, the team aims to drive the flow of innovation, education, and training to enhance adoption and optimization.
• AI Copilot Summit NA: For partners attending the AI Copilot Summit NA, running March 17-19 in San Diego, CA, Giuseppe explains that it’s about understanding where customers are in their AI journey and creating high-touch activations to keep them engaged. By facilitating events and continuous conversations, partners can drive customer engagement and satisfaction, ensuring their clients are successful throughout the cycle.
• Closing thoughts: In closing, Giuseppe encourages partners and customers to think bigger and differently by creating recurring engagements throughout the year, rather than relying solely on annual events, to keep customers involved and continuously fuel their training and development. This approach will help customers evolve faster, stay engaged, and optimize their businesses year-round, ensuring better results for both customers and partners in the community.

Stream the audio version of this episode here: