TMC Takes Unique Approach to Supporting Customers with Pickleball at Community Summit
In this Community Summit North America update, Giuseppe Ianni, VP, Community Director, Attendees & Activations, welcomes Brett Hensley, Vice President, Sales Marketing, Technology Management Concepts (TMC), to discuss the upcoming Community Summit North America event and the Pickleball experience, sponsored by TMC.
Agents & Copilots are defining the future of Dynamics, CRM, Power Platform, Azure, Fabric, and more. Register for Community Summit NA 2025, running October 19-23 in Orlando, FL, to explore and discover what this means to you.
Key Takeaways
- The pickleball booth: With years of involvement at Community Summit, TMC tries to take a different spin than other partners through sessions and sponsorships. This year, TMC is enhancing its presence at the event by sponsoring the activity-based booth featuring pickleball. “We decided to do pickleball because we really wanted something that can engage the community and be fun,” Brett shares. He describes these sponsorship decisions as a “marketing blitz” to support the community.
- An AI-first organization: “Yes, we do ERP. Yes, we do CRM. Yes, we do the Power Platform. But we still think there’s a huge lack of adoption of AI and Copilot and everyone’s at a different stage of that journey,” he acknowledges. “We really want to show how TMC is an AI-first organization across everything.” For ERP and CRM, the biggest hurdle is user adoption and getting everyone committed. It’s the same with AI, plus having the practical piece of determining how to build and use it internally. “We’re committed to helping you learn and adopt AI across your entire business stack.”
- Committed to growth: As TMC has grown throughout its involvement in the community, Brett provides encouragement for partners that “the only way to be successful at these events is if you’re truly committed.” He recommends partners find what fits for your specific organization and discover unique ways to give back to the community.
