5 ways to master the digital customer journey for manufacturers

Customer experience used to be a term that was strictly associated with powerful B2C companies like Apple or Amazon. It was in those digital spaces that consumers grew accustomed to the white-glove, specialized service that kept them coming back time and time again.

But as time goes on, there’s been a renewed focus on how to smooth out the digital customer journey for all transactions, particularly B2B digital transactions. In a recent report produced by Sapio Research, we found that more manufacturers are using digital solutions to improve customer experience. Improving customer experience will not only allow manufacturers to build new customer relationships but strengthen their current ones as well.

Based on an in-depth survey of over 800 manufacturers in the U.S., we were able to put together a series of vetted recommendations for your manufacturing business to stay competitive in a digitized world.