Transforming Subscription Models and Enhancing Customer Experience
In episode 56 of the “Inside Dynamics Communities” podcast, Ryan Gonzales, Senior Sales Director of Dynamics Communities and Summit NA, and Pam Misialek, Community Director of Dynamics Communities and Summit NA, welcome William Newton, Global Partner Lead, Bluefort, and Bjorn Kujit, VP of Product, Bluefort. The group discusses Bluefort’s subscription solutions, customer success stories, and the company’s presence at Community Summit NA 2024.
This episode is sponsored by Community Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem, taking place Oct. 13-17, 2024, in San Antonio, Texas. Register today to connect with thousands of users across the Microsoft business applications ecosystem at the for user, by user event.
Key Takeaways
- Overview: Bluefort is an ISV partner specializing in subscription solutions for companies with recurring revenue models, focusing on industries like retail, SaaS, IT services, and telecommunications. They offer solutions for both SMEs and enterprise organizations, and have recently teamed up with Microsoft to integrate subscription functionality into Business Central, providing a comprehensive, automated lead-to-cash solution.
- Customer success story: One key customer, Careline365, uses Bluefort’s services to provide medical equipment subscriptions with self-service capabilities, automated backend processes, and efficient payment matching. This setup enhances customer experience and scalability by allowing customers to manage their subscriptions online, reducing the need for human intervention, and automating payment matching, which previously required manual effort.
- Future-proofing subscriptions: A subscription-based business model requires a different data model and a long-term focus on customer experience, ensuring proper fulfillment and customer retention. This approach allows for aligning revenue with investments to future-proof subscription offerings.
- Tips for users: In this ecosystem, understanding the complexities of a subscription-based business model is crucial, with a focus on enhancing customer experience through self-service capabilities and e-commerce technologies. Additionally, businesses should view their application investments as revenue-generating opportunities, using creative and automated strategies to up-sell and cross-sell, ultimately transforming business applications from cost centers to revenue drivers.
- Bluefort at Summit NA: Bluefort engages with both partners and end customers, focusing on subscription-based business models to achieve long-term customer commitment. They aim to help customers innovate their business models, increase revenue, and automate processes. Make sure to visit Bluefort at Community Summit NA 2024 at Booth #1544. You can schedule a meeting with them on-site here.
