7 Strategies to Scale Your Marketing Team Like a Pro
Session Overview:
Scaling a marketing team can be daunting, but with the right approach, you can build a high-performing team that delivers results. In this session, seasoned marketers with over three decades of experience will share proven strategies to scale your marketing team effectively. Learn how to structure your team, hire strategically, leverage Microsoft technology, and foster innovation to deliver impactful marketing outcomes.
Whether you’re determining your next strategic hire now or planning for the future, this session will provide actionable insights and real-world examples to help you grow and thrive. From aligning your team with business objectives to implementing scalable processes, you’ll leave this session equipped with the tools to take your marketing organization to the next level.
Learning Objectives:
- Define a Scalable Team Structure: Learn how to establish clear roles, responsibilities, and scalable processes that align with your business objectives and marketing needs.
- Leverage Microsoft Technology for Efficiency: Discover how Dynamics 365 Sales, marketing automation, AI, and Power BI can streamline workflows, optimize campaigns, and drive data-driven decision-making.
- Build a Collaborative and Growth-Oriented Team: Explore strategies for hiring the right talent, fostering a culture of innovation, and adapting your team structure as your organization grows.
Speakers: Sam Bush, Amanda Sherry, Amiee Keenan
Recorded at: Community Summit NA 2025
Type: Breakout Session
Ability Level: 101 – New To
Primary Product: Dynamics 365 CE (CRM)
Tracks: Marketing
Terms: All rights reserved by the speaker, Community Summit NA, and Dynamic Communities and cannot be reproduced or distributed without express written consent by the speaker and Dynamic Communities.
