For over 30 years, I’ve been immersed in the technology channel and community throughout the U.S. and Africa. As Partner and EVP Channel & Marketing Strategy for The Partner Marketing Group, I specialize in B2B and P2P (Partner to Partner) marketing, helping companies create marketing and channel programs that drive impactful results. Microsoft, Sage, Sage Intacct, NetSuite, Intuit, Salesforce and Intel are a few of the software publishers and partner channels I work with and my goal always is to become a seamless extension of their marketing team. We collaborate on assessments, building marketing programs, business and market strategies, execution and ongoing consultation. I stay up to date with industry changes, market developments, technology advancements and the evolution of marketing tactics and trends so I can help our clients grow and excel. Prior to joining The Partner Marketing Group, my introduction to the world of technology was through my work with two of the major software distributors in South Africa, managing the entire Africa partner business for the Microsoft product line. I was with Microsoft for 12 years and was one of the founding members of the Microsoft Direct Access Action Pack team as well as Click to Attend, and later managed lead generation for smaller U.S. Public Sector entities (Federal, Public Healthcare, State & Local Government and Education). Today, I’ve never been so energized. I get to work with the most creative minds in marketing and we are continuously working to bring fresh ideas and services to our clients.