Harvard Business Review reports engaged digital leaders experience 10% acceleration in revenue growth. But the right kind of C-suite engagement has been an insurmountable hurdle for many projects. In this session you will learn the role of the C-suite in managing a CRM project and in using CRM to drive change within the business. Executives will leave knowing how to drive transformation by using the power of CRM. Project leaders will leave with a checklist for keeping C-suite engagement.