How To Supercharge Your Lead Generation Engine with Marketing Automation
This is a co-presentation with a Microsoft Dynamics end customer about how they utilized Microsoft Dynamics365 Sales and a marketing automation platform to do list building and lead management in their companies.
Many companies are concerned with top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to qualify your audience. This is the magic of marketing automation.
Extra Bonus: Participants will also receive the Guide to Planning for Marketing Automation Success written and developed by the marketing implementation team at Marketing CoPilot. This hands-on guide will tell you everything you need to know about getting started.
