Defeating CRM Adoption Challenges

Studies declaring above 65% failure rate for CRM technology implementation seem to contradict research that shows the positive impact CRM technology has on sales, retention, and productivity. Why do we continue to see CRM technology impact business so positively while continuing to see adoption failures in excess of 49% and business misalignment by over 35%?

In this session, we will discuss the key steps to CRM adoption success and how to address the functionality, accessibility, and behavioral challenges at the heart of CRM adoption.