TV commercials are heavily influenced by mockups https://www.speakrj.com/how-television-commercials-benefit-from-mockups/ because they serve as the visual blueprint for the final product. A mockup helps advertisers and clients visualize how a concept will look on screen before production begins. It allows for early feedback on elements like layout, colors, text placement, and brand integration. By testing different ideas in mockup form, creators can refine their message and ensure the commercial resonates with the target audience. In essence, mockups reduce risk, speed up the approval process, and lead to more polished and effective TV ads.