Are You Ready to Use CRM & Marketing Automation Together?
Good design decisions in CRM go a long when you bring marketing automation into the mix. When the two work together, they streamline the customer journey, promote collaboration, and drive efficiencies.
Learn about the unique features of marketing automation tools and how to properly feed them CRM data for improved usability. Familiarity with marketing concepts such as lead scoring and automation programs is beneficial, but not required.