Biz Apps Partner Podcast: SignUp Software’s Laura Daley Describes Enhanced Partner Portal Delivering Value to Partners, Customers

In this episode of the Biz Apps Partner Podcast, John Siefert welcomes Laura Daley, Senior Director, Global Partner Programs, SignUp Software, to discuss SignUp Software’s enhanced Partner Portal, equipped with new tools and specially crafted training resources for its Business Central partners.

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Key Takeaways

• Overview: SignUp Software is a growing organization, explains Daley, with its already existing ExFlow and Axtension solutions, as well as a recent acquisition of DynamicWeb, the company “eventually wants to become the cornerstone ISV for the Dynamics community.” She notes the value of SignUp’s partnerships and alliances, which are crucial as it aims to educate the community on understanding, implementing, and selling its solutions. Daley notes that her role is to foster these relationships, grow the partner ecosystem, and ensure partners have the knowledge to effectively deploy its solutions.
• Enhanced Partner Portal: SignUp Software’s Partner Portal has significantly enhanced its capabilities with the inclusion of a PRM tool, allowing the company to create digital, online training specifically for its Business Central partners. This includes both digital learning and hands-on approaches to ensure partners feel supported and understand how SignUp Software solutions work. “We don’t just want to throw things over the fence and have you sell them for us. We want to establish a relationship and nurture you,” notes Daley. These comprehensive training materials include brochures, PowerPoints, PDFs, customer stories, and whitepapers to empower partners.
• Future of the Partner Portal: Looking ahead, SignUp’s Partner Portal is evolving to become a key resource for partners to engage directly with its Partner Sales executive team, allowing for deal registrations and strategic conversations. Currently, it serves as an initial engagement tool, but the goal is to enhance this interaction between partners, solution area advisors, and sales executives.
• Leveling up ERPs: With over 25 years in the business, SignUp Software continues to actively collect proven solutions to enhance ERP implementations and help partners manage financial resources more effectively. An example is its ExFlow solution, which “helps CFOs manage financial resources, mitigate overhead costs, and reduce risks,” ultimately increasing ERP functionality and positioning partners as trusted advisors. In closing, Daley notes that the company’s goal is to provide cutting-edge technology, including AI integration, so customers can leverage existing investments without incurring additional costs.

Stream the audio version of this episode here: